Friction: Passion Brands in the Age of Disruption

COMPUTERS / General



Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
 
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
 
Friction argues…

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Friction


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Languange Used : en
Release Date : 2015-05-26
Publisher by : Simon and Schuster

When a new girl at the private school Alex attends starts rumors about Alex's favorite teacher, Alex and her e

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Release Date : 2017-10-23
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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the com

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Languange Used : en
Release Date : 2009-10-13
Publisher by : Harper Collins

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Author by : Andrew Essex
Languange Used : en
Release Date : 2017
Publisher by :

"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innova

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Languange Used : en
Release Date : 2017-03-14
Publisher by : Penguin

In Eyes Wide Open, Isaac Lidsky draws on his experience of achieving immense success, joy, and fulfillment whi

Friction


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Languange Used : en
Release Date : 2015-08-18
Publisher by : Grand Central Publishing

From #1 New York Times bestselling author Sandra Brown comes a gripping story of family ties and forbidden att

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Author by : John Hunt
Languange Used : en
Release Date : 2013-04-16
Publisher by : powerHouse Books

“An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power

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